FEATURE CASE STUDY
CREATIVE STRATEGY FOR XEROX
Xerox and their Premier Print Partners want the creative industry to have a better understanding of the capabilities of Beyond CMYK digital printing. We helped them build a dialogue with the creative industry and used our creative insight to give webinars, talks and presentations on the benefits of metallic digital print.
CREATIVE STRATEGY
Great design is based on sound strategy and planning; we advise on strategy, audience and process as well as the pure creative direction.
CREATIVE STRATEGY
Great design is based on sound strategy and planning; we advise on strategy, audience and process as well as the pure creative direction.
Ground-Up Strategy
Your marketing strategy is key to your success and working with you we conceive, plan and execute ground-up creative strategy, defining everything about who you are, what you do and who you do it for, before we create your brand and appearance.
You might not have the team to do this in-house or you might want fresh eyes and an objective viewpoint. We act as a full creative strategy team and don’t restrict our ideas to graphic design, we are open to assisting with all marketing and communications aspects of the business.
Find out more about how we helped Xerox reach their creative audience in our case study here.
Ground-Up Strategy
Your marketing strategy is key to your success and working with you we conceive, plan and execute ground-up creative strategy, defining everything about who you are, what you do and who you do it for, before we create your brand and appearance.
You might not have the team to do this in-house or you might want fresh eyes and an objective viewpoint. We act as a full creative strategy team and don’t restrict our ideas to graphic design, we are open to assisting with all marketing and communications aspects of the business.
Find out more about how we helped Xerox reach their creative audience in our case study here.
Distinct Strategic Advice
If you have a specific requirement, a product or service that you need to communicate to your audience in a novel or noticeable way, we advise on the best strategy for this, including advising on audience profile, tone of voice and how to reach that audience.
As an outside team working for the client, we have the freedom to think openly, challenge existing restrictive practices and propose new ways of doing things.
Change and Transition Management
For clients who have reached a point of crisis or an internal blockage that can’t be fixed, we act as an independent outside thinktank – we aren’t afraid to challenge the norm and we are quite happy to talk to staff, management and owners about how to bring a resolution.
Change management or transition can be a painful process, so we seek to make it as easy as possible, focussing on the creative strategy; where required we bring in support for transition management from our experienced partners in finance, HR and business management.
