As part of our consultancy work for Xerox, we had access to the Iridesse Production Press a year before it was launched. Our special access through printers IPW1, allowed us to experiment with the machine and the amazing Beyond CMYK effects it offers. This is a press that digitally prints CMYK plus Gold, Silver, White and Clear. It has six print stations, allowing you to run any one of those specials below the CMYK, and one above. By running metallics under CMYK, we were able to create an almost unlimited range of mixed metallics.
Our early research led to advances in techniques for printers and the development of new tools and we are currently reaching out to creative agencies all around the UK to educate about Beyond CMYK digital printing.
We’ve used the Iridesse in some high profile jobs, not least the interment of Stephen Hawking at Westminster Abbey. All the invitations and printed collateral were printed on the Iridesse, including a certificate for a special edition coin that was struck for the occasion of his interment. One of these now rests in his grave for all time.