Walbrook Asset Finance is a new AF company in the city, an off-shoot of a successful bank asset finance division. With a substantial client base and a unique offering, the company wanted to launch with a fresh new name, look and feel.
As a full branding project, we held a series of workshops and interviews with key staff to help to understand the company, as well as their vision for the brand. From this, we developed a brand that included logo, colours, brand imagery, tone of voice as well as vision, mission and values.
The company has now launched with its fresh new branding and website. Clients are pleased and the company has emerged from being a tiny part of a big company to a standalone entity right for their market. We now cover all their marketing and design requirements from copywriting and magazine ads to SEO and online ad placement.