Barefoot Selling Brand Collateral

Graphic Design / Branding & Identity / Creative Strategy / Social & Digital Marketing / Illustration

A new brand, website and collateral for the Barefoot Selling Franchise

Leading sales training expert Michael Manaley instructed us to create a comprehensive new brand with a website and supporting collateral for his sales coaching franchise. Michael’s sales teachings are based on the ethics of honesty, trust and truth, represented in this brand by the bare feet, always in contact with the ground. Michael has Viking heritage, so we took inspiration from the swirls of Viking runes and art and worked them into every aspect of his brand, from the logo to iconography. The resulting logo contains much of Michael’s character; it is playful, but grounded.

A stunning responsive website

To launch the Barefoot Selling Franchise, we created a compact and informative website that included the ability to apply for a franchise. The site was optimised for the devices likely franchisees would be likely to use. The bright and lively site included many of the brand assets.

Iconography and imagery

Using the strong Viking theme we developed in the logo, we extended the brand into iconography, infographics and imagery. We created a custom set of icons to represent concepts and services that are used throughout the Barefoot Selling communications. The imagery is inspiring, vibrant and active, embodying the spirit of the brand.

MS Office Templates and Communications

As well as the standard stationery tools, Word, PowerPoint and Excel Master Templates, we create a strong PowerPoint Franchise document. We kept these tools in MS Office so that the client has the ability to update them whenever changes are needed.

Social media styles and meeting backgrounds

To complete the brand we created social media styles, headers and post images, Zoom backgrounds and email templates.