Project Description

ACROSS BRAND REAPPRAISAL

Branding / Graphic Design / Web Design / Document Production

We completed a rebrand of this wonderful charity and launched their new web site, collateral and marketing tools.

We have taken the charity from a passive heritage look to an active, bright and fresh appearance reflecting a charity that is fund-raising and proud to be helping those in need.

We were approached by Across to evaluate their current brand strategy, communications and appearance after a challenging two years of change; their desire was to reinforce the love that everyone involved with the charity had for it, what they do and why they do it.

The process began with a full brand and business appraisal; followed by the development of a Brand Identity.To reveal the brand, we created a new design for their Jumbulance and other collateral.

The new website couldn’t be more different to what the charity had. It is bold, confident, fresh and inviting. It invites donation, support and interaction.

For more information about our brand appraisal for Across, click here.